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Back to School, Back to Basics: Why Financial Literacy Matters for Every Generation

September brings a sense of fresh beginnings, with new classrooms, new routines, and new goals. But there’s one essential subject that doesn’t often make it onto the school supply list: financial literacy. While kids will spend the year learning math, science, and reading, they may graduate without knowing how to budget, save, or plan for their future. These skills are not just for adulthood. They are most effective when introduced early and reinforced over time.

The Power of Early Money Lessons

Learning to save from a young age teaches far more than just setting aside dollars. It builds discipline, patience, and the ability to set and achieve goals. When kids and young adults understand the value of money early, they carry that confidence into life’s bigger financial moments, whether that’s managing their first paycheck, paying for college, or buying their first car. These lessons are even more powerful when guided by someone they trust. For children, that guidance often comes from parents, grandparents, or family mentors. For adults, it comes from a financial advisor. In both cases, it’s about having someone who can help you think ahead, make informed choices, and stay focused on your goals.

Why Guidance Shapes Success

We see every day how having a collaborative financial advisor helps adults make smarter decisions and feel more confident about their future. The same is true for the next generation. When kids have someone who talks with them about money, saving, and planning, they begin to see how those habits translate into opportunities and stability later in life. Financial literacy is not a single lesson. It’s a journey. Just as school builds knowledge year after year, financial skills develop with consistent guidance and practice.

This School Year Is the Perfect Time to Start

The back-to-school season is full of energy and new possibilities. It’s the ideal time to start or continue the conversation about money with the young people in your life. That might mean helping them understand how to balance spending and saving, or for older teens, discussing credit, budgeting, and future goals. The goal isn’t to control every decision, but to equip them with the tools to make thoughtful ones, just as we do with our clients.

Mentorship for All Ages

No matter your age, having the right guidance can make all the difference in your financial journey. Parents and grandparents can serve as financial mentors to the next generation, and financial advisors can do the same for adults navigating life’s bigger financial decisions. This September, as we send students back to school, let’s also remember that financial education is a lifelong classroom. Whether you are helping a child learn to save or planning your own next big step, we are here to help guide you toward lasting financial confidence.

Confidence Is Up, But Is Your Financial Plan?

How to Use 2025’s Consumer Optimism to Make Smarter Financial Moves

After months of economic uncertainty, U.S. consumer confidence surged in May 2025, reaching its highest level in over a year. According to The Conference Board, the Consumer Confidence Index jumped to 102.0, driven by stronger outlooks for income, employment, and business conditions.

But here’s the key question:
Are your financial decisions rising with that confidence, or just riding the wave?

This article breaks down what the recent rebound means for investors, families, and business owners, and how to harness optimism without compromising your long-term strategy.

 

Why Consumer Confidence Matters in 2025

What’s Fueling the Rebound?

May’s increase in consumer sentiment was driven by:

  • Improved income expectations: More Americans now expect their income to rise in the next six months.
  • Better job market outlook: Optimism about employment conditions is strengthening.
  • Increased spending intentions: More consumers are planning to purchase big-ticket items like homes, vehicles, and appliances.
  • Stronger equity sentiment: Nearly 44% of respondents believe stock prices will rise over the next year.

This renewed confidence reflects a growing belief that the worst of the slowdown may be behind us, but it also opens the door to financial overreach if not handled wisely.

 

Turn Confidence Into Financial Strategy

1. Audit Your Budget

Confidence often encourages more spending, but without a solid budget, short-term excitement can lead to long-term regret.
Tip: Revisit your spending categories and ensure you’re still on track for savings, debt repayment, and investment contributions.

2. Invest With Intention

Markets may look more appealing right now, but they still demand thoughtful planning.
Tip: Review your portfolio to make sure your asset allocation matches your risk tolerance and time horizon.

3. Time Major Purchases Strategically

Thinking of buying a new home or car? This may be the right window, if it aligns with your broader financial plan.
Tip: Consider market conditions, interest rates, and your liquidity before making large commitments.

4. Reinforce Your Foundation

Higher confidence doesn’t mean fewer risks.
Tip: Ensure your emergency fund is intact and your insurance coverage is up to date. Avoid letting optimism dilute your financial safeguards.

 

Final Thoughts: Confidence Is Momentum, Not a Plan

The recent spike in consumer confidence is good news for the economy, but it’s your personal plan that determines how you benefit from it.

Instead of making impulsive decisions based on how things feel, take this opportunity to review your goals, adjust your strategy, and make informed, intentional moves that support your future.

 

Ready to align your financial plan with today’s momentum?

We’re here to help you stay confident, and clear, every step of the way.

Financial Lessons for Graduates: Timeless Advice Worth Passing Down

June is more than just the start of summer — it’s a season of transition. For new graduates, it marks the beginning of financial independence. For their parents and grandparents, it offers a chance to reflect on the lessons that shaped their own financial journeys — and the wisdom worth sharing forward.

Whether you’re guiding a child through their first job offer or supporting a grandchild’s next chapter, here are six enduring financial principles that deserve to be part of every family’s legacy.

1. Wealth Grows Quietly: Start Investing Early and Often

The Lesson:

The most powerful asset for any investor — regardless of income — is time. The earlier one begins to invest with intention, the more freedom and flexibility they’ll gain later in life.

For Graduates:

Open a Roth IRA or contribute to an employer-sponsored retirement plan, even modestly. Small, consistent investments matter more than perfect timing.

For Families:

Consider gifting appreciated assets or contributing to investment accounts for younger family members. It’s a meaningful way to support long-term wealth building.

2. Avoid the Pressure to Look Wealthy

The Lesson:

A high-spending lifestyle doesn’t always signal financial strength. In fact, true wealth is often built through restraint, long-term planning, and quiet confidence—not visibility.

For Graduates:

It’s easy to feel like you need to keep up—whether it’s luxury apartments, designer labels, or frequent travel. But real financial momentum starts with smart, sustainable choices, not appearances. Build from a place of purpose, not pressure.

For Families:

Model intentional spending. When the opportunity feels right, share stories about how thoughtful financial decisions and delayed gratification helped you reach meaningful milestones. Those examples speak louder than any lecture.

3. Liquidity Is a Privilege — Prioritize an Emergency Reserve

The Lesson:

Cash on hand creates choice and confidence. It’s not just a safety net — it’s the foundation of financial independence.

For Graduates:

Aim to build a reserve equal to 3–6 months of essential expenses. Keep it in a high-yield savings account — not invested or easily spent.

For Families:

Discuss the value of liquidity in major life moments — job changes, medical events, or market volatility. Share personal examples of when access to cash made a difference.

4. Understand Credit Before You Use It

The Lesson:

Credit is a tool that can either open doors or quietly erode future opportunities.

For Graduates:

Start with one low-limit card, pay it off in full, and avoid carrying a balance. A strong credit profile will make future milestones — home buying, business ventures — easier.

For Families:

Consider educating younger generations about credit scores, lending practices, and the role of debt in both wealth building and wealth destruction.

5. Know the Difference Between Earning and Keeping Wealth

The Lesson:

Income is only part of the equation. What you keep — after taxes, spending, and poor decisions — determines financial longevity.

For Graduates:

Pay attention to tax-advantaged accounts, employer benefits, and the long-term cost of decisions like car loans or leases.

For Families:

Help them understand that smart planning, not just a high salary, is what creates multi-generational stability.

6. Financial Wisdom Is the Best Inheritance

The Lesson:

Money alone doesn’t secure a future. Knowledge, values, and guidance are just as important.

For Graduates:

Stay curious. Read, ask questions, seek mentors, and revisit your goals often.

For Families:

Take the time to have real conversations. What do you wish you knew at 22? What mistakes made you wiser? These are the stories that stick — and shape.

Closing Thoughts: Stewardship That Spans Generations

As financial professionals, we often help clients plan for the future — but some of the most meaningful planning happens in conversation, not spreadsheets. Sharing financial wisdom with the next generation is a form of stewardship that transcends markets or milestones.

Whether you’re celebrating a graduation this month or simply looking to strengthen your family’s financial foundation, consider how these lessons can spark deeper dialogue — and deeper impact.

If you’d like help creating a gifting strategy, setting up education accounts, or having generational wealth conversations, we’re always here to guide the way.

May 2025 Market Check-In: What Tariffs, Inflation, and Slowing Growth Mean for Your Portfolio

As we approach the halfway mark of 2025, investors are navigating a more complex financial environment. New tariffs, rising inflation, and slower economic growth have introduced fresh challenges—but also potential opportunities.

While the headlines may sound unsettling, now is an ideal time to step back, understand the big picture, and assess how these developments could affect your long-term financial goals.

What’s Driving the Markets Right Now?

1. New Tariffs Are Pushing Prices Higher

In April, the U.S. implemented new tariffs on imported goods across several industries. These trade measures are intended to address global political tensions and economic competition. But in practice, they’re also making goods more expensive.

What this could mean for you:

  • You might notice higher prices on everyday purchases.
  • Companies that rely on international supply chains may face cost pressures and earnings volatility.

Experts estimate these tariffs could contribute to an additional 1.5% rise in inflation this year.

2. Economic Growth Is Slowing Down

Recent economic forecasts show that U.S. GDP growth for 2025 may land between 0% and 0.5%—a noticeable dip compared to previous years. This reflects growing uncertainty in business investment, hiring, and consumer confidence.

Why it matters:

  • Slower growth can impact corporate profits and contribute to market fluctuations.
  • Industries like retail, construction, and manufacturing may be more affected.

3. Interest Rate Cuts Are Likely Coming

With inflation still above target and the economy cooling, the Federal Reserve is expected to cut interest rates by as much as 0.75% later this year. That could make borrowing more affordable, but it also affects bond yields, savings income, and retirement strategies.

What You Can Do Right Now

Rather than react emotionally to short-term headlines, this is a good opportunity to revisit your financial plan and focus on long-term resilience.

Reevaluate Your Investment Mix

Check how your assets are allocated across stocks, bonds, cash, and other investments.

Ask yourself:

  • Am I too heavily invested in areas that might be hit by inflation or trade policy shifts?
  • Is my portfolio diversified enough to handle more market swings?
  • Should I adjust my fixed-income positions in light of potential interest rate cuts?

Focus on the Long-Term

Trying to predict market movements day-by-day is rarely productive. Instead:

  • Stick with your long-term strategy.
  • Ensure your investments match your goals and risk comfort.
  • Adjust if needed, but avoid making decisions based solely on the news.

If you’re retired or planning to retire soon, this may also be a good time to revisit your income strategy and ensure it’s built for the road ahead.

Look for Strategic Opportunities

Periods of disruption can also open new doors. For example:

  • Dividend-paying and defensive sectors may perform better during slow growth.
  • Global investments can offer balance if U.S. markets remain sluggish.
  • A market dip might be an opportunity to consider tax-saving moves or long-term portfolio shifts.

Your financial advisor can help assess where adjustments make sense—and where patience is the best approach.

Staying Grounded Through Change

Economic headlines can feel overwhelming. But progress in financial planning comes from consistency, preparation, and thoughtful decisions—not reacting to every market swing.

If you haven’t done a mid-year review yet, now is a great time to ensure your strategy is still aligned with your goals.

Final Thoughts

While tariffs, inflation, and economic uncertainty are reshaping today’s market, your long-term financial goals remain the same. With the right guidance and a steady plan, you can move forward with clarity and confidence.

If you’d like to explore how current events could impact your financial strategy, reach out to start a conversation.

Bernstein. (2025). The tale of tariffs: Round two for the US economy. AllianceBernstein. https://www.bernstein.com/our-insights/insights/2025/articles/the-tale-of-tariffs-round-two-for-the-us-economy.html

AI in Finance: The Future of Intelligent Wealth Management

Introduction

Artificial intelligence (AI) is no longer just a buzzword in finance—it is fundamentally reshaping the way financial institutions serve their clients. From streamlining processes to enhancing security and providing smarter insights, AI is enabling financial firms to offer more personalized, data-driven solutions.

Clients today expect efficiency, accuracy, and tailored advice. AI is making this possible by analyzing financial patterns, predicting risks, and offering proactive recommendations. While financial expertise and human judgment remain essential, AI is enhancing the capabilities of financial professionals, making wealth management more precise and efficient than ever before.

AI’s Role in Transforming Financial Services

One of the biggest shifts in finance is AI’s ability to process vast amounts of data at incredible speeds. This allows financial institutions to identify market trends, assess risks, and provide clients with deeper insights in real time. AI-driven analytics are making financial planning and investment strategies more precise, helping clients navigate changing economic landscapes with confidence.

Beyond investments, AI is also improving financial security. Fraud detection has become more sophisticated, with AI systems able to analyze transactions in real-time and flag suspicious activity before it becomes a problem. Clients benefit from an added layer of protection, reducing the risk of financial fraud and identity theft.

At the same time, AI is enhancing customer service. Intelligent virtual assistants and chatbots are streamlining client interactions, answering questions, and assisting with transactions around the clock. This ensures clients have access to support whenever they need it, without the delays of traditional service models.

A More Personalized Financial Experience

AI is redefining what personalized service looks like in finance. Instead of a one-size-fits-all approach, AI enables financial firms to tailor their recommendations to individual client needs. By analyzing spending habits, income patterns, and investment preferences, AI can help craft financial plans that align with specific goals, whether it’s retirement savings, wealth preservation, or long-term growth.

For clients working with financial advisors, AI serves as a powerful tool rather than a replacement. Advisors are using AI-driven insights to make more informed recommendations, offering strategies that are backed by real-time data rather than relying solely on historical trends. This results in more proactive wealth management, where adjustments can be made swiftly in response to market shifts.

Enhanced Security and Fraud Prevention

Financial security remains a top concern, and AI is playing a critical role in making transactions safer. Traditional fraud detection methods often relied on static rules that could miss evolving threats. AI, however, continuously learns from new patterns, allowing financial institutions to detect fraud before it happens.

Real-time monitoring ensures that even subtle changes in transaction behavior are analyzed for potential risks. If something appears out of the ordinary—such as an unusual withdrawal or login attempt—AI systems can flag the transaction for review or automatically take preventive action. This proactive approach gives clients greater peace of mind, knowing their financial assets are protected by cutting-edge technology.

AI’s Impact on Investment and Wealth Management

Investment strategies are becoming more sophisticated with AI-driven insights. By analyzing economic trends, market conditions, and historical data, AI can identify potential opportunities and risks with greater accuracy. This means clients receive smarter, data-backed recommendations that align with their financial goals.

Wealth management platforms powered by AI are also simplifying financial decision-making. Clients can access dynamic portfolio updates, risk assessments, and tailored investment suggestions without needing to spend hours analyzing data themselves. For those who prefer a hands-on approach, AI provides the insights they need to make informed decisions, while those who rely on financial advisors can be assured that their strategies are being continuously refined with real-time intelligence.

The Future of AI in Finance

As AI continues to evolve, its role in finance will only grow. The future will bring even more intelligent financial planning tools, enhanced fraud prevention, and hyper-personalized wealth management services. AI will not replace human advisors but will empower them with better tools, allowing for deeper, more data-driven client relationships.

Clients can expect financial firms to integrate AI in ways that enhance both security and efficiency. From automating everyday banking tasks to providing predictive insights that help navigate complex financial decisions, AI will continue to shape the future of wealth management. The firms that embrace these advancements will be better positioned to offer the highest level of service, ensuring clients receive smarter, safer, and more strategic financial guidance.

Conclusion

AI is revolutionizing financial services by making them more secure, personalized, and efficient. Whether it’s through advanced fraud detection, smarter investment strategies, or AI-powered financial planning, the benefits of AI-driven finance are becoming increasingly clear. Clients now have access to financial tools that were once only available to large institutions, leveling the playing field and allowing for more strategic wealth management.

The future of finance is one where AI and human expertise work hand in hand. As technology advances, clients will continue to see improvements in the way financial services are delivered—bringing greater security, better insights, and more opportunities to build and protect wealth.

Special Report: The President Trump Seesaw

Over the last several weeks, President Trump’s White House and the Department of Government Efficiency (DOGE) have taken sweeping actions across the public sector in an effort to reduce the budget deficit and save U.S. taxpayers’ dollars. Meanwhile, Trump’s ongoing push-me-pull-you tariff debate has disrupted domestic and international markets, creating uncertainty for U.S. consumers and businesses. We’ll explore a variety of economic data points and policy initiatives that outline why we believe the markets think these efforts have a lot of bark – and not much bite.

Post-Election Returns Since 1948

Historically, equity markets tend to rally after a presidential election. The S&P 500 has risen by 4.7% since the 2024 election, outperforming the historical average post-election return of 1.7% observed during the post-World War II era. While there are always other external factors impacting financial markets beyond just elections, market participants should take comfort in this historical pattern.

S&P 500 Returns 75 Days Post-Election Since 1948

Source: Bloomberg, calculations by Horizon Investments, return is price return before the 1992 election and total return after, data as of market close on 02/25/2025. The S&P 500 or Standard & Poor’s 500 Index is a market-capitalization weighted index of the 500 largest U.S. publicly traded companies. Indices are unmanaged and do not have fees or expense charges, both of which would lower returns. It is not possible to invest directly in an unmanaged index.

Cross-Asset Returns in 2024 vs. 2016

Many have highlighted market moves after Trump’s election in 2016 as a potential reference point for price action. We cautioned here against leaning too heavily on this framework, given the different starting points for markets and the economy compared with 2016.

Asset Class Performance Post-Election Day

Source: Bloomberg, data as of market close on November 4, 2024 through market close on February 25, 2025, and market close November 7, 2016 through market close on February 28th, 2017. Please see attached disclosures for information about these market sectors. Indices are unmanaged and do not have fees or expense charges, both of which would lower returns. It is not possible to invest directly in an unmanaged index.

A quick glance at the above chart reveals more differences than similarities between the market moves in reaction to Trump’s first and second election victory. Equity markets have generally seen a smaller bump this time, which is consistent with more demanding starting valuations and less of a policy surprise. The decline in small-caps and the muted reaction in crude oil stand out to us, likely indicators that the market is concerned about the negative growth impulse of potential tariff policy and lower fiscal spending, more prominent features of Trump’s agenda today. Similarly, U.S. Treasury yields have also seen more muted behavior than after the 2016 election. The lower move in equity volatility is one commonality between both elections, which we highlighted in our pre-election piece and will expand on below.

Post-Election Volatility

Since World War II, equity markets have, on average, been less volatile during the first year of a new presidential term compared to all other periods. These results may seem surprising, but they are repeating this year. Despite the flurry of activity in Washington, equity volatility (so far) has remained below both the post-election year average and the overall yearly average.

Realized Volatility During the First Year After an Election Since 1948

Source: Bloomberg, calculations by Horizon Investments, data as of market close on 02/25/2025.

Beyond easing fears after a major event like an election, there’s another special factor at play that’s helping to keep equity volatility low. Recently, individual stocks have been moving in divergent patterns – consider the difference between the AI-theme and the healthcare or banking sectors. This action tends to lower the volatility of the overall market. Environments like the current one may provide new opportunities as policies change and new trends emerge.

Update on President Trump’s Economic and Regulatory Initiatives

In our September pre-election piece, we highlighted several policy areas that we believed mattered to voters and markets. Below, we review five of these pre-election insights and compare them to what has happened since.

Conclusion

Today’s market landscape features a shifting balance between conflicting impulses: On the positive side, the rise in animal spirits in the business world and Trump’s deregulatory push support the economy and investor confidence. Against that, the potential business disruption of new trade policies and developments in the geopolitical arena creates unhelpful uncertainty. We expect this back and forth to uncover potential investment opportunities in the months ahead.

Taking a broader view, two points stand out to us from reviewing the above data, as well as the market price action and newsflow of the past months:

  1. Don’t freak out: Uncertainty and change may seem scary in the near term, but the data suggests making rash portfolio changes in such an environment is not conducive to long-term success.
  2. Don’t trade on politics: Translating political actions into market prices is rarely a straightforward exercise, and that’s before one even considers the potential for bias to enter the equation. Encouraging your clients to focus on the bigger picture can help them stay on the right track.

Instead, stay the course.

As we have long stated, other things matter more to markets than politics. By focusing on risk management and growth potential, you can help your clients’ portfolios remain aligned with their long-term financial goals.

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Past performance is not indicative of future results. Any forecasts, figures, opinions or investment techniques and strategies set out are for informational purposes only, based on certain assumptions and current market conditions, and are subject to change without notice. All information presented is considered to be accurate as of the date of production, but the accuracy and completeness cannot be guaranteed. This material does not contain sufficient information to support an investment decision, and it should not be relied upon for investing purposes. Investors should ensure that they obtain all available relevant information before making any investment. It should be noted that all investing involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yield may not be a reliable guide to future performance.

The S&P 500 or Standard & Poor’s 500 Index is a market-capitalization-weighted index of the 500 largest U.S. publicly traded companies. Election Day market sectors are represented by S&P 500 sectors; contact us for more information. References to indices, or other measures of relative market performance over a specified period of time are provided for informational purposes only. Reference to an index does not imply that any account will achieve returns, volatility or other results similar to that index. The composition of an index may not reflect the manner in which a portfolio is constructed in relation to expected or achieved returns, portfolio guidelines, restrictions, sectors, correlations, concentrations, volatility or tracking error targets, all of which are subject to change. It is not possible to invest directly in an index. Information obtained from third party sources is believed reliable but has not been vetted by the firm or its personnel.

Indices are unmanaged and do not have fees or expense charges, and dividend reinvestment makes no assumption about taxes, both of which would lower returns. It is not possible to invest directly in an unmanaged index.